A recent survey of 2,500 adults by Goldman
Sachs suggests that there is a market: 43% of those who reduced their consumption of Gatorade said they were concerned with calorie content. While Gatorade remains a huge seller, it is competing with
an ever-growing list of competitors, from new sports drinks to bottled water and "enhanced" water with added ingredients to increase its nutritional value.
The Gatorade announcement was made as PepsiCo announced a 13% increase in profit, compared with the same period last year, fueled by vigorous overseas sales of snacks and beverages. Sales volume of beverages sold in Pepsi's North American division, however, declined by less than 1%.
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