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Pepsi Readying Low-Cal Gatorade For Athletes At Rest

Pepsi will introduce a lower-calorie version of Gatorade later in the year that will be marketed to athletes when they are less active.

A recent survey of 2,500 adults by Goldman Sachs suggests that there is a market: 43% of those who reduced their consumption of Gatorade said they were concerned with calorie content. While Gatorade remains a huge seller, it is competing with an ever-growing list of competitors, from new sports drinks to bottled water and "enhanced" water with added ingredients to increase its nutritional value.

The Gatorade announcement was made as PepsiCo announced a 13% increase in profit, compared with the same period last year, fueled by vigorous overseas sales of snacks and beverages. Sales volume of beverages sold in Pepsi's North American division, however, declined by less than 1%.

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