Now online
retailers are going to new lengths to try to make shopping on their sites easier, more informative and engaging. The efforts include faster checkout; more online video about product; user reviews;
click-to-call service that allows shoppers to quickly get a call from company reps; price-comparison features and community forums.
In revamping their sites, online vendors are trying to take advantage of the fact that many consumers research their PC purchases online. They say they don't want to compete on price. Instead, they aim to make it feel more like the PC is right in front of the shopper and can be bought instantly.
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