The Peacock Network began a teaser campaign as early as its Kentucky Derby telecast in May and has since run them on major sporting events. But the movie theater and gas-station pump monitors, along with the stadium spots, will all be used for the first time. Mike McCarley, vice president of strategic marketing and communications for NBC Universal Sports & Olympics, says the spots will air on monitors inside 6,500 taxi cabs and on screens in 29 professional sports stadiums around the country.
He expects the gas-station monitors will provide 5 million impressions in August, while the cabs will reach 13.6 million riders. The retail store monitors in 6,000 Circuit City, Best Buy and Wal Mart stores should reach 250 million customers.