• Search Engine Watch, Monday, August 6, 2007 12:04 PM

Chris Boggs, a search strategist with Avenue A/Razorfish, gives the latest on SEO tools for enterprise projects from his agency: the SiLC, short for Super-intelligent Link Crawler. He points to a case study for U.S. News & World Report that showed how SiLC helped the magazine get additional search traffic organically. By using the agency's tool, the magazine found that many of its Web pages were being tracked as duplicate content and not being ranked in search engine results.

With the new link crawler, the problem - which had to do with printer-friendly versions of the pages -- was diagnosed and fixed. Now the news magazine has a 45% increase in visits to its site from Google.

Read the whole story at Search Engine Watch »