GHG will use the application to manage both online and offline efforts, as the agency's services run the gamut from search optimization and e-marketing to branding and sales training.
"Our mission is to meet the challenging demands of our clients through industry-leading electronic efficiencies, shared knowledge across accounts, and improved forecasting. Aprimo will help us make every aspect of creating, tracking, and completing jobs faster and easier," said Colleen Davenport, vice president, director of information services at GHG.