Kirshenbaum Promotes 2 To Direct Brand Strategy

  • August 7, 2007
Robin Hafitz, chief strategic officer at kirshenbaum bond and partners (kbp), announced Monday that Liron Reznik and Michael Doody have both been promoted to co-director of brand strategy.

Doody originally joined kbp in 1998, and after a stint at JWT, returned to the agency in 2006. In his career, he has found creative strategic solutions for clients such as Wyndham Hotels & Resorts, Timex Watches, Mohegan Sun, Edward Jones, Domino's Pizza, Coca-Cola, and Diageo. He has garnered Jay Chiat Planning Awards, Effie awards and Ogilvy Awards. His work for the AdCouncil "adoptuskids" campaign has become a case study at the Columbia Graduate School of Business. He has also taught classes at the Miami Ad School and lectured at the AAAA Planning Conference.

Reznik has been with kbp since April 2004. During this time, Liron has focused taken on challenging business problems on behalf of key agency clients such as Panasonic, LVMH (Hennessy), BMW and Diageo. In the process, he has helped create campaigns that increased awareness, changed perceptions, created cultural momentum and generated marketplace success for his clients. Liron's work has been recognized with awards including Effies, ADDYs, Ogilvy awards and J.D. Powers and Associates accolades. He is a frequent speaker and instructor at AAAA Planning events, and served as a judge for the 2006 Jay Chiat Account Planning Awards.

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