Commentary
Top Video and Movie Sites, Viewers and Advertisers
- by Jack Loechner , Staff Writer @mp_research, August 17, 2007
Top Video and Movie Sites, Viewers and Advertisers
A deeper look at most popular video and movie sites, exploring viewer demographics as well as advertisers and types of ads.
Top 10 Videos/Movies DestinationsWeek ending July 22, 2007 US, Home and Work | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
YouTube | 22,071 | 16.22 |
IMDb - Internet Movie Database | 8,703 | 6.4 |
Netflix | 6,068 | 4.46 |
Yahoo! Video | 5,614 | 4.13 |
Moviefone | 5,025 | 3.69 |
Google Video | 4,940 | 3.63 |
Yahoo! Movies | 4,418 | 3.25 |
BLOCKBUSTER | 3,979 | 2.92 |
MSN Movies | 3,500 | 2.57 |
MSN Video | 3,264 | 2.4 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Videos/Movies CategoryMonth of June 2007 US, Home and Work | |||
Category | Target | Unique Audience (000) | Audience Composition (%) |
Total |
| 88,252 | 100 |
Male |
| 44,648 | 50.59 |
Female |
| 43,604 | 49.41 |
Age | 2 - 11 | 4,401 | 4.99 |
| 12 - 17 | 10,073 | 11.41 |
| 18 - 24 | 6,056 | 6.86 |
| 25 - 34 | 12,820 | 14.53 |
| 35 - 49 | 28,309 | 32.08 |
| 45+ | 36,064 | 40.86 |
| 55+ | 17,127 | 19.41 |
| 65+ | 6,545 | 7.42 |
HH Income | $ 0 - 24999 | 4,925 | 5.58 |
| $ 25000 - 49999 | 18,112 | 20.52 |
| $ 50000 - 74999 | 23,090 | 26.16 |
| $ 75000 - 99999 | 17,539 | 19.87 |
| $ 100000 - 149999 | 14,577 | 16.52 |
| $ 150000+ | 8,085 | 9.16 |
| No Response | 1,924 | 2.18 |
Source: Nielsen//NetRatings NetView | |||
Data on the Entertainment Movies SegmentWeek ending July 22, 2007 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
General Electric Company | 97,089 | 30.0% |
Lions Gate Entertainment Corp | 57,794 | 17.8% |
Time Warner Inc. | 44,840 | 13.8% |
Viacom Inc | 36,770 | 11.4% |
The News Corporation Limited | 26,611 | 8.2% |
The Walt Disney Corporation | 23,071 | 7.1% |
Sony Corporation | 16,901 | 5.2% |
Metro-Goldwin-Mayer Inc. | 12,599 | 3.9% |
Classic Media, Inc. | 1,948 | 0.6% |
The Weinstein Company Inc. | 1,158 | 0.4% |
Cablevision Systems Corporation | 1,025 | 0.3% |
The Samuel Goldwyn Company | 818 | 0.3% |
Magnolia Pictures | 800 | 0.2% |
PictureHouse | 536 | 0.2% |
IndieVest, Inc. | 384 | 0.1% |
Yari Film Group | 339 | 0.1% |
Epiphany Films LLC | 329 | 0.1% |
Bombardier | 290 | 0.1% |
Cox Enterprises, Inc. | 183 | 0.1% |
Rogue Pictures | 104 | 0.0% |
Total | 323,817 |
|
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Non-Standard Dimension |
| 84,437 | 26.1% |
Leaderboard | (728x90) | 76,706 | 23.7% |
Wide Skyscraper | (160x600) | 54,013 | 16.7% |
Medium Rectangle | (300x250) | 48,707 | 15.0% |
Half Banner | (234x60) | 26,076 | 8.1% |
Large Rectangle | (336x280) | 12,857 | 4.0% |
Vertical Rectangle | (240x400) | 10,066 | 3.1% |
Skyscraper | (120x600) | 5,796 | 1.8% |
Micro Bar | (88x31) | 1,721 | 0.5% |
Button #1 | (120x90) | 1,323 | 0.4% |
Button #2 | (120x60) | 749 | 0.2% |
Vertical Banner | (120x240) | 552 | 0.2% |
Full Banner | (468x60) | 404 | 0.1% |
Rectangle | (180x150) | 298 | 0.1% |
Square | (250x250) | 113 | 0.0% |
Total |
| 323,818 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 295,101 | 91.1% |
Expanding | 18,885 | 5.8% |
Over-Page | 7,323 | 2.3% |
Pop-Under | 1,410 | 0.4% |
Transitional | 1,041 | 0.3% |
Pop-Up | 59 | 0.0% |
Total | 323,819 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.