If charts and bell curves make your mornings, this post's for you.
A visitor to Seomoz.org analyzes Google's change to its
advertisement algorithm that makes the top ad position determined by the maximum bid rather than the highest actual cost-per-click.
The blogger pegs this as a very smart move for Google's potential revenue; using charts galore, he looks at the impact it will have on business bidding behavior. This change is an important development and one anyone who cares about their search ranking needs to understand.