Glam Launches Women-Focused Search

  • August 14, 2007
Glam Media, the New York-based, women-focused media company, has launched a vertical search engine aimed at helping users navigate the wealth of content on the Glam Network.

Glam Search is a proprietary tool that will crawl Glam Media's Publisher Network of more than 350 lifestyle, celebrity and fashion sites and blogs, including content from magazines such as Nylon and Dwell. In addition to classic search and indexing technologies, Glam Search uses a "curated rank" algorithm, which assigns a weighting to a page based on relevance, timeliness and an editorial analysis of the content source. Network publishers can add a customizable Glam Search Widget to their site or channel and configure results accordingly. With Glam Search, users can also filter searches according to three categories--fashion, beauty, and celebrity. And, since the sites on Glam Media's Publisher Network integrate into an ad platform, relevant ads and sponsored content will also appear in the search results.

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