Heineken Pitching Tap With New Ads

  • August 14, 2007
Heineken USA is pitching its Heineken Premium Light Draughtkeg, which uses a special tap to keep Heineken Premium Light fresh for up to 30 days after tapping, is getting ad support with TV, out-of-home and print advertising.

The effort launched Monday with an ad set in a nightclub with a techno-dance soundtrack and digital animation.

The Draughtkeg steel keg uses a CO2 cartridge and retails for MSRP $19.99.

--Karl Greenberg

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