• Online Marketing Blog, Tuesday, August 14, 2007 12:50 PM

Top Rank Marketing's Lee Odden interviews SEO author and columnist Mike Grehan, who recently joined the Bruce Clay organization as vice president of international business development. Why, asks Odden, do so many SEOs get their knickers in a twist when anyone publishes "SEO as we know it is dead" opinions?

Answers Grehan: "This is still a rising medium with a long way to go. An emerging industry with, seemingly, a lot of people who can't deal very well with change. Just when they've set their stall up to sell one thing, the search engines get a little more clever with information retrieval techniques and then their optimization methods become less effective. But because they've invested time (and money, probably) into developing a system that seems plausible, they'll carry on selling it. And if that's the case, the last thing they want to hear is someone like me saying in public that we've moved on a tad since SEO circa 1999."

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