• August 15, 2007

Jeannine Lewis, an entertainment marketing veteran previously with The Hollywood Reporter and Variety, has been named advertising sales director/North America for the Habbo virtual world.

In her new position, Lewis is charged with developing partnerships with brands across a range of industries--including entertainment, fashion, sports and music--that will resonate with teens in the U.S. and Canadian markets.

Lewis will also spearhead targeted partnership programs for specialized projects, including the launch of the Habbowood Digital Movie Awards in September.