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Yahoo Refreshes Local Search

Despite its status as a pioneer of local search and early integrator of community and ratings/reviews, Yahoo has faced growing pressure -- from Google and Microsoft in dynamic mapping -- and then from new local and community sites such as Yelp. So Greg Sterling applauds the redesign of Yahoo Local, which launched last night.

The site is divided into three tabbed sections: City Guide, My Local (saved content) and Directory (categories). While search remains central to the site, there's a great deal more category and browse functionality. Also, other Yahoo content, and community features such as groups, are more fully integrated into the experience. Overall the product appears to be more elegant and complete than its predecessor, Sterling says.

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