Jordache has launched a new campaign featuring model Heidi Klum, who is also a TV personality. Shot by movie director Brett Ratner in the penthouse of the Chateau Marmont, the ads feature Klum clad in
Jordache jeans and equestrian gear. The effort also features a viral component as well as outdoor and print ads that will run in national publications beginning in September. Model/actress Elizabeth
Hurley is a former Jordache model.
--Karl Greenberg
