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Yahoo's Monetization Dilemma

  • BoomTown, Thursday, August 16, 2007 11:45 AM
D: All Things Digital's Kara Swisher gives kudos to Yahoo for its lifted ranking this week on the customer satisfaction front.

While that's positive news, she notes, the niggling point remains that Yahoo cannot monetize its ad search as well as Google. The state of its search and search-ad business will remain at the center of attention, and she revisits with depth the speculation that Yahoo might offload some of its search and ad business back to Google.

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