In addition to running its own stable of branded Web properties and an ad network, Q Interactive assists clients like P&G and PepsiCo with lead-generation and email campaigns. Didit will continue to provide the firm with search campaign development, execution, analytics and modeling services.
"We believe that the key to a successful online business is that the company you choose to partner with understands your business model and goals," said Matt Wise, CEO of Q Interactive. "Didit continues to be that partner, and does it with passion and dedication through their combined knowledge of our business and the overall online marketplace."