The worst kept secret in Chicago is now official: The Chicago Tribune will launch a new weekday edition aimed at the 18-34 demographic called “Red Eye.” According to the Tribune the paper is
“offering a unique approach to news and entertainment that will debut within the next month. It's one of several ways the Tribune is expanding media choices for consumers, and in particular taking aim
at younger readers and the advertisers who covet them.” The paper is described as a “tightly-edited mix of topical news and features….. coupled with its daily frequency, the RedEye edition stands out
from other publications targeting young adults.”
