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How A Recession Could Affect SEM

  • Click Z, Friday, August 17, 2007 12 PM
Kevin Lee addresses the question of whether negative developments in the overall economy may hurt pay-per-click search spending. Because of search's measurability, it may end up with a proportionally larger share of media spending, he suggests. In fact, if just 10% of the spending from the top three media line items were redirected to SEM, most search budgets would double.

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