Sony Promotes HDNA In Big Marketing Push

  • August 20, 2007
Sony Electronics launched its largest integrated marketing campaign in the U.S., focusing on its high-definition DNA known as "HDNA." The campaign, which breaks in September, features Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR's Dale Earnhardt, Jr. An "HDNA" logo appears at the center of all communications surrounded by graphic molecules that symbolize DNA strands and HD knowledge transfer. The ad copy includes the line "High Definition. It's in our DNA." It was developed by advertising agency 180 Los Angeles.

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