ComScore: Simpsons Movie Spurs Huge Burger King Web Lift

  • August 20, 2007
As the top gaining property for the month, Burger King experienced a 774% increase to 4.2 million visitors. This huge gain was attributed to its tie-in with The Simpsons Movie.

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2007 vs. June 2007

Total U.S. Home, Work and University Internet Users

Source: comScore Media Metrix

 

Total Unique Visitors (000)

 

Jun-07

Jul-07

% Change

Rank by Unique Visitors

Total Internet : Total Audience

178,839

180,078

1

N/A

Burger King

479

4,188

774

241

FANDANGO.COM

6,297

10,210

62

93

MediaNews Group, Inc.

3,340

5,172

55

193

Geosign Technologies

3,064

4,569

49

223

Foot Locker Sites

2,813

3,985

42

249

Hollywood Media Corp.

9,324

12,670

36

70

Revolution Health Network

3,047

4,014

32

248

Shop.com Sites

3,341

4,390

31

233

Mezi Media Sites

10,521

13,771

31

61

Cablevision

3,262

4,264

31

239

*Ranking based on the top 250 properties in July 2007

 

 


 


 

 

 


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