It worked for Sting and Jaguar. It worked for Sheryl Crow and American Express. Can Toyota and Phil Collins make beautiful music together? The singer and car manufacturer will co-promote the new
Avalon and Collins’ new single "Can't Stop Loving You," in a television commercial for Toyota's 2003 Avalon sedan. The hit song will also be included on Collins's upcoming new Atlantic album, Testify,
which will be released on November 12th. Collins's music blends with Toyota's overall brand campaign, "Get the Feeling." As part of the promotion, the new CD and related in-store point-of-purchase
materials are tagged "As Featured in the New Toyota Avalon Commercial." Toyota will license one more Collins song for a second upcoming Toyota commercial. In addition, Toyota and Atlantic plan to
expand promotions around Testify in the fall through in-store promotions with music retailers. Cross promotions will be developed online and in major markets.
