Are Search Ads A Waste Of Money?
Adweek , Monday, August 20, 2007 12:45 PM
Put aside the issue of possible self-interest. Microsoft's Atlas has released new research to suggest that paying top dollar for high ad placement of branded keywords on search results pages (such as Google's) is a waste, because it's really a "glorified Yellow Pages listing." Atlas estimates listings tied to branded keywords eat up about half of search budgets. But most consumers who see them were on their way to those sites anyway.
To reach its conclusion, Atlas studied 30 search ad campaigns reaching 120,000 users of Google, Yahoo and Microsoft. Nearly half the clicks on these ads came from people who had already visited the advertiser's Web site.
Read the whole story at Adweek »
To reach its conclusion, Atlas studied 30 search ad campaigns reaching 120,000 users of Google, Yahoo and Microsoft. Nearly half the clicks on these ads came from people who had already visited the advertiser's Web site.
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Are Search Ads A Waste Of Money?"
Leave a Comment