• Fast Company, Monday, August 20, 2007 12:45 PM

Serial entrepreneur Jason Calcanis, who likes to position himself as the arch-nemesis of search engine optimizers, is profiled by Adam Penenberg this month in a piece that traces the genesis of his new human-powered search engine Mahalo.

Calcanis is the founder of Silicon Alley Reporter and then Weblogs, Inc., which he sold to AOL for $25 million. He drew inspiration for Mahalo from his wife, who had put together a short email for friends and family with links to places to stay and things to do in Kauai, Hawaii, where they had their wedding. Calcanis wondered why search results couldn't look as neat, organized and informative. Plenty of big investors bit.

Read the whole story at Fast Company »