CondéNet Expands To Cinema Pre-Shows
Beginning this month, CondéNet will create 10-minute video pre-shows, taken from Concierge and other online channels, to run before feature films in the Emerging Pictures cinema network. Ray-Ban has signed on as a launch advertiser for the program.
"This partnership allows CondéNet to further develop a multi-platform for our content," said Richard Glosser, executive director of emerging media, CondéNet.
Not long ago, the Web was typically on the receiving end of any content deals between online and offline channels. Now, the tables have begun to change as online publishers seek audiences of scale, and offline publishers seek out cheaply produced fare. A shining example of this trend was the Warner Bros.' decision to launch gossip site TMZ.com as a syndicated TV entertainment magazine.
"Emerging Pictures and their cinema network provide a great 'big screen' consumer experience for our fashion, cooking and travel videos, and allows us to offer our advertisers a new distribution channel to reach their target audience," Glosser added.
The Emerging Pictures network runs in 10 cities--including New York, Chicago and Fort Lauderdale--and includes museums, cultural and performing arts institutions, and art-house theaters.