The deal gives the beer maker nearly worldwide (excludes Japan, Australia, Singapore, Indonesia and Dubai) distribution and marketing rights to the product as well as to Aqua-Less Crystallines, a powder form of the drinkable skin care line.
A-B wholesalers will begin distributing the beverages in select markets in November. Terms of the deal were not disclosed.
Woodland Hills, Calif.-based Borba retains the right to sell its beverages and crystallines in select accounts and online.
Borba beverages contain antioxidants, vitamins and botanicals, the company says in a release. Each beverage is formulated to provide a distinct skin benefit, such as a clearer complexion, firmer skin, and help for dry, dehydrated skin. The line currently is available at high-end retailers, such as Sephora, Ulta, and Equinox Gyms. Select items also are sold through multimedia retailer QVC.
"With extensive reach, marketing and distribution expertise, Anheuser-Busch will help expand the presence of our products in key retail locations," says Scott Vincent Borba, founder and chief executive officer of Borba, per the release.
"Adding the [lines] to our portfolio allows us to participate in the emerging nutraceutical beverage category," says Dave Peacock, vice president of business operations, Anheuser-Busch, also in the statement. "The Borba line of beverages provides innovative and highly profitable products for our wholesalers and retail customers, while expanding our business into high-growth beverages beyond beer."