According to insiders, the NFL Network will sell
national ad time, while MNTV affiliates get the local spots. The NFL Network will pay MNTV a fee to carry the show. An exec at MNTV insists "the deal is not done," and NFL Network declines comment.
NFL Network does not have carriage deals with Comcast and Time Warner -- two of the largest cable operators.
It's believed that promos for NFL Net within the show will help pressure them to carry it. For MNTV, it adds a male-oriented show, thus broadening its appeal to advertisers.
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