Notes Alan Schanzer, managing partner of digital media planning firm MEC: interaction, "Time Inc. has yet
to find a central digital strategy for itself." He points out that People.com missed its chance to own the entertainment news category and is a runner-up to gossip site TMZ, while Time.com faces stiff
competition from other news and information sites. Meanwhile, CNNMoney.com combines four business magazines brands--Fortune, Money, Fortune Small Business and Business 2.0-which Schanzer says have
little to do with each other.
A Time Inc. spokeswoman claims People.com owns its category for viewer engagement and CNNMoney.com garners a massive audience, with revenue up 68% this year. Traffic across all of the publisher's U.S. Web sites now averages 20 million unique visitors a month and, she says, "that's more than our five nearest competitors in magazine publishing combined."
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