GMI Probes Influence Of Candidates' Social Network Pages

  • by August 22, 2007
A new poll from Seattle-based Global Market Insite (GMI) has found that 17% of voters are using social network sites to research and make decisions on U.S. presidential candidates, and most of those doing so are over the age of 30.

Furthermore, after visiting a candidate's MySpace page, more than half (53%) of those who did so said they are more likely to vote for that candidate. This figure was most pronounced for 35- to-44-year-olds, at 71%.

GMI, using its permission-based consumer panel and data collection software, interviewed 2,130 consumers ages 14 and above.

Asked whether they had checked out any of the presidential candidates' MySpace, Facebook or other social network pages, the responses were:

ResponsesYesNo
Total: 2116 Total: 17% Total: 83%
18-24: 203 18-24: 39% 18-24: 61%
25-34: 459 25-34: 23% 25-34: 77%
35-44: 547 35-44: 14% 35-44: 86%
45-54: 497 45-54: 11% 45-54: 89%
55+: 391 55+: 11% 55+: 89%


Asked if they were more likely to vote for a candidate after looking at his or her MySpace page?

Total18-2425-3435-4445-5455+
Yes 53% 71% 51% 33% 36%
No 47% 29% 49% 67% 64%

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