Equity: MTV Tr3 Targets New York's Young Latinos
MTV Tr3 is carried in the New York DMA on cable, but not in Manhattan. So the network inked a deal with Equity Media Holdings to air it on its recently purchased low-power broadcast station WMBQ, which kicks off in October. (Still to be determined is whether the network will be offered 24 hours a day or only in specific dayparts.)
A representative for MTV Tr3 said the network has pursued carriage by broadcast stations--it's available on more than 30, including a full-power station in L.A.--because it's the optimal way to reach its target audience, bilingual Latinos in the 12-24 demo. Programming is in both English and Spanish. DirecTV also offers it, as do telco TV providers Verizon and AT&T. The network says it's in 28 million homes.
The channel dovetails with Equity Media's focus on the Spanish-language market; it's the second-largest Univision affiliate group. (Univision owns 8% of the company.) Equity plans to offer MTV Tr3 on two low-power New York City stations in some fashion to extend reach.
MTV Tr3 bills itself as a lifestyle network, with a programming mix ranging from video countdowns to a show about Latino car culture to a documentary series that covers issues such as immigration and the Iraq War. Also, MTV hits "Pimp My Ride" and "My Super Sweet Sixteen" are aired in altered forms for MTV Tr3.
The channel's signature show is "Mi TRL," hosted by VJ Carlos Santos from the MTV studios in Times Square.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Equity: MTV Tr3 Targets New York's Young Latinos"
Leave a Comment