• Dealerscope.com, Wednesday, August 22, 2007 11:15 AM

For its new ad campaign rolling out with the football season, Circuit City has tapped NFL Hall of Famers John Elway and Mike Ditka. In the first of a series of commercials, the pair enter one of the electronics retailer's stores searching for "the ultimate [high-definition] experience."

After being told all they need is an HD TV, an HD source and installation support -- all of which can be obtained at Circuit City locations -- Ditka says he wants "a 50-inch plasma, on him," indicating Elway, who won two Super Bowls as quarterback of the Denver Broncos.

In another part of the effort, Circuit City held an online forum with Tennessee Titans quarterback Vince Young, who spoke with users about the a new EA Sports Madden game and the upcoming season.

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