Liz Claiborne Taps Responsys For Email Campaigns

  • August 23, 2007
Liz Claiborne Inc. has selected Responsys to execute automated, targeted email marketing programs tied to online shopping at lizclaiborne.com.

"Responsys integrates with our commerce platform and web analytics solution, as well as our offline direct marketing channels, so we can leverage existing information to send out highly relevant campaigns that immediately catch each consumer's attention," said Suzanne Norris, vice president of e-commerce at Liz Claiborne.

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