Pharma companies that run sponsored content will have the option of allowing doctors to make one-click requests for additional information or samples from sales reps.
The site's "MD Tips" section provides recommendations in such areas as restaurants, hotels, clothing and travel, providing advertising opportunities for non-medical marketers.
The Doctor's Channel, based in New York, was co-founded
by company president David Best, MD, who has worked in health care advertising, marketing and education for 25 years and founded Saatchi & Saatchi's medical education company BESTMED.