News Brief

Toyota Taps Shop To Support Future Farmers Effort

Toyota Motor USA has tapped Indianapolis-based Willow Marketing to design, develop and deploy marketing plans and strategies supporting a partnership between Toyota and the National FFA (Future Farmers of America) Foundation.

Willow will direct graphic design, special programs and media relations. Willow also played a pivotal role in negotiating the $1.4 million commitment between Toyota and the National FFA Foundation.

Toyota has a long-term relationship with FFA that centers on efforts to crack the pickup truck market with the redesigned Tundra full-size pickup truck.

--Karl Greenberg

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