How Microsoft Can Get Better At Search

Marketing Pilgrim, Friday, August 24, 2007 3 PM
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Paul Bennett analyzes the July U.S. Search Market Share data report from Hitwise, focusing on some steps Microsoft can take to beef up its search offering, as the company gave up 3% of market share year-over-year -- directly to Google.

Bennett discusses how an oft-rumored merger between Microsoft and Yahoo would have to be structured to make any impact on Google's search domination (as the two combined would still only have half of Google's market share), as well as what Satya Nadella, Microsoft's corporate vice president, has said about "reconceptualizing" the MSN search interface to gain users.

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