Interactive Shines For Tribune

  • August 27, 2007
Three days after shareholders overwhelmingly approved its plans to go private, Tribune Company released its latest monthly revenues report, showing interactive revenues as a bright spot in a largely gloomy July.

Tribune's interactive revenues, which are mostly reported as part of its classified revenues, were $22 million--up 11 percent year-over-year. Classified advertising as a whole, however, was down 18.2% to $87.6 million.

Overall, Tribune revenues were down 5.9% to $467 million--with total ad revenues down 10.3% to $247 million, and national ad revenues down 3.7%. Tribune expects its conversion to a private company to be completed in the fourth quarter.

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