Yahoo Searchers are Top Spenders, Says Online Retailer
The company has a robust e-commerce site, as well as relationships with brick-and-mortar stores to sell its OTC remedies. According to Wayne Perry, SiCap's president, Web analytics data found that "consumers referred by Yahoo definitely spend more money on our Web sites, and according to data collected from our retailers, Yahoo surfers also spend more money in the stores that carry our products. This has been a consistent theme for nearly three years," says Perry.
As such, SiCap Industries plans to shift its 2008 search marketing strategy and budget to focus on snagging more Yahoo users. Perry added: "Google is great, but their surfers tend to be teenagers looking for free stuff. [Yahoo searchers] spend more money online, and they tend to be more active in the real world, such as actually shopping in stores."
Recent Online Media Daily Articles
-
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ... -
Digital Businesses Address Need For Mobile Ops, Sites June 17, 5:12 p.m.
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations ... -
Fandango Adds To Video Lineup June 17, 4:23 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ... -
WPP Adds Funding To Fullscreen, Ups Digital Expansion June 17, 11:24 a.m.
WPP is participating in a round of funding for startup digital content firm Fullscreen, the holding ... -
Yahoo Launches Lead Gen Biz June 17, 7:15 a.m.
Yahoo Small Business on Monday will launch Yahoo Localworks to help companies generate leads and become ... -
Apple Revamps iOS 7, App Changes Benefit Marketers June 14, 5:48 p.m.
With Apple’s release of iOS 7 to developers this week, the mobile platform’s revamped look and ... -
LinkedIn Seeks Dismissal Of Data-Breach Lawsuit June 14, 5:16 p.m.
Social networking service LinkedIn is asking a judge to slam the courthouse door on a user ... -
Omnicom, Salesforce Partnership Builds Cloud Services, Data Infrastructure June 14, 5:13 p.m.
Omnicom Media Group will tie together online services and build out physical data hubs with support ...
Be the first to comment on "Yahoo Searchers are Top Spenders, Says Online Retailer "
Leave a Comment