• August 27, 2007

Krispy Kreme Doughnuts, Inc. has given Jeff Welch and Steve Lineberger, current members of the company's executive team, additional responsibilities as part of a realignment of the retail operations. The two will take on expanded responsibilities in the franchise and company stores business segments.

Welch will become senior vice president/general manager of global franchise operations and development. Welch is former vice president/franchising and business development for what is now Yum! Brands, Inc. He was once vice president of international real estate with The Home Depot.

Lineberger will become senior vice president/general manager of U.S. company operations. Lineberger has been heading Krispy Kreme's growth initiative, including new product development and innovation, as well as refining the company's small retail concept. He is a former division chief executive with Sara Lee Corporation.

Also, Jeff Jervik, executive vice president/operations, has decided to leave Krispy Kreme to return to his private business interests, effective Sept. 1.

--Karl Greenberg