News Brief

P&G's Pringles Teams With Nascar Racer

Aug 27, 2007, 5:00 AM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Tags

Procter & Gambles' Pringles has partnered with Nascar racer Jimmie Johnson to launch the Pringles VIP Race Weekend Sweepstakes.

The promo dangles a trip for four to the Ford Championship Weekend at Homestead-Miami Speedway and an all-expenses-paid, three-day/two-night trip to the Ford Championship Weekend. The winner also gets to meet Jimmie Johnson as he prepares to defend his 2006 Nextel Cup title.

Consumers must purchase the limited-edition Pringles cans or sign up at Pringles.com.

--Karl Greenberg

Be the first to comment on "P&G's Pringles Teams With Nascar Racer "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives