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Missy Signs With Doritos

Billboard, Monday, August 27, 2007 10:45 AM

Missy Elliott has signed on for a new ad effort for Doritos Collisions, according to insiders. In a spot rolling out Sept. 17, the musician is seen working on a new track, but pausing to snack on the chips. Then, inspired by two different tastes in the same bag, Elliott decides her song needs two styles so she puts a little country into the hip-hop.

Created by Goodby, Silverstein & Partners agency, the campaign's multimillion dollar media buy will be the brand's biggest of the year, save for the Super Bowl.

""The whole idea of the mash-up is so prevalent and popular in music today," says Elliot's manager, Mona Scott. "And the fact that the campaign takes place in a studio means that Missy remains in her element, which makes the whole thing authentic."

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