GM Gives Traction For WIF Online Magazine

  • August 28, 2007
Women in Film's Traction, an online magazine "by and for women in 'the industry,'" launched Monday with General Motors Corp. (GM) on board as national presenting sponsor.

Traction is part of the WIF/GM Alliance, created two years ago to support women in the entertainment industry. It includes grants for emerging filmmakers, several funding programs a PSA program, scholarships, mentorships, college campus programs, a stunt training clinic and regional chapter events.

"The ambition of Traction is to not only serve women who are already working within the film and television industries but to virtually mentor emerging female talent seeking to establish a career in entertainment," said film and TV producer Judith James, who is editor in chief of Traction and head of the WIF/GM Alliance.

The online publication includes feature articles, "how-to" articles by industry professionals, statistical analysis and a blog called "Two Kids in the Balcony."

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