News Brief

Hyundai, Clorox Join WeatherReady Tour

Hyundai and Clorox are sponsoring a grass rootstour with the Weather Channel to promote safety and awareness at annual home-and-garden events in five major cities.

Two of the upcoming WeatherReady events are: the Miami Home Design and Remodeling Show on Sept. 1 and the Dallas Home and Garden Show Sept. 25.

Hyundai is providing Driving Safety and Preparedness Checklists with driving tips for various weather predicaments and a list of emergency items to store in the vehicle as a safety measure.

Clorox is sponsoring Healthy Home Preparedness Checklists created by The Weather Channel. These checklists provide guidelines for preparing for and cleaning up after a storm or weather disaster.

Besides having a presence at the events, the marketers will appear on-air with safety vignettes running on The Weather Channel. In addition, they will have a branded presence online, with their safety messages appearing on a special content area on weather.com at weather.com/READY.

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