• Los Angeles Times, Tuesday, August 28, 2007 10:15 AM

Hewlett-Packard is launching a $300-million marketing campaign today as it introduces more than 20 new printers for consumers and small to medium-size businesses. It hopes to get digital-age consumers to think more about print.

Digital content presents challenges for HP. With their lives stored on their computers, will people print more or less? Will family photos remain digital or be put on paper to show off? Will blogs be read only on computer screens?

Vyomesh Joshi, executive vice president of HP's imaging and printing group, says he has pushed HP to see itself not just as a seller of printers but also as a facilitator of printing in all forms. HP plans to offer on its Web site a wide range of customized products from pop star Gwen Stefani and esteemed graphic designer Paula Scher. It will print high-end products, such as photo books, and ship them to customers for a fee, plus offer free products, such as paper dolls, CD covers and business card templates, that consumers can print themselves.

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