News Brief

Zango: Puzzles Most Popular With Casual Gamers

Bellevue, WA-based Zango released details from an analysis of its reported 20 million users and found that puzzle games reigned supreme among casual gamers--with puzzles comprising five of the online service's top 10 most popular games.

"Puzzles, particularly number puzzles, are popular," said Val Sanford, vice president of marketing at Zango. "What's interesting is that we're seeing several different versions of the same game being developed and enthusiastically received by casual gamers."

Consumers head to Zango.com for access to casual games, videos, music and other content, and in exchange, the online media company serves them ads via a browser toolbar add-on. The findings suggest that advertisers who target Zango's puzzle games may see the best ROI for their casual gaming investments.