News Brief

Adify Launches Green Vertical

Vertical networker Adify launched a Green channel, reaching more than 4 million monthly unique users initially via four separate Web networks: the Washington Post's environmental blogroll, Green Ad Planet, Matter Network and SustainLane Green Ad Network.

Honda is one of the first brand advertisers to use the new vertical network, Adify said.

Meanwhile, Honda and other auto marketers can also reach 12 million potential auto buyers via Tacoda's five-month-old auto vertical, which the behavioral targeter said has now more than doubled to 12 million monthly uniques over 5.2 million at launch.

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