Washington Post Axes Radio Effort

  • August 29, 2007
Chalk it up as a failed partnership between traditional media. The Washington Post Company announced Tuesday that Bonneville International has decided to drop Washington Post Radio, an experiment in news programming that took financial hits during less than two years of operation. It will go off the air at the end of September. Bonneville plans to continue broadcasting with a news and talk radio format on the station, WTOP, at 107.7 FM and 1500 AM. Under the terms of their partnership, Bonneville had paid the newspaper for the use of its news content, broadcast on station WTWP (call letters that reflected the newspaper). Overall losses for Bonneville were about $2 million, per the Post. The newspaper had no direct financial investment in the stations.

--Erik Sass

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