The awards submissions are judged based on creativity and relevance in the following categories: African American; Asian; Hispanic; GLBT (Gay, Lesbian, Bisexual, and Transgender) and General Market (advertising that is culturally diverse, yet not targeted to any specific multicultural segment).
In addition, there will be an award given to recognize one "Multicultural Campaign with Significant Results."
A new rule for submissions this year is that each campaign submitted must have run for a minimum period of two weeks. Further details regarding submission requirements and fees as well as a downloadable entry form can be accessed via ana.net/awards.
Award winners will be named at a special dinner ceremony to be held at the ANA Multicultural Marketing Conference, Nov. 4- 6, 2007, at The Eden Roc Resort & Spa in Miami.