DoubleClick Partners with CentrPort

  • April 26, 2002
DoubleClick Inc. and CentrPort, Inc., a provider of marketing interaction and conversion software applications, today announced the integration of DoubleClick's DART for Advertisers service with CentrPort's Anonymous Prospect Management platform, which integrates marketing response and activity with existing back-end systems, such as Sales Force Automation and Customer Relationship Management systems.

According to the announcement, the integration of these two solutions enables customers to quantify the performance effectiveness of online marketing using online and offline marketing systems for multi-channel optimization. Customers can also optimize campaigns through enhanced multi-event analysis capabilities allowing the management of multiple campaigns and effectiveness tracking through event and post-click analysis.

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