SEO Copywriting That Goes Beyond The Algorithm

Shimon Sandler's piece on effective SEO copywriting is not about stuffing paragraphs full of keywords. Instead, the independent search consultant covers how to increase both search rankings and user engagement by adding paragraphs (and sometimes pages) of effective content.

For e-commerce sites especially, original content is key -- not rehashed product or brochure information. While placing keywords in the anchor text helps, site owners should also ensure that their copy is genuinely interesting, that there are links to high-ranking "authority" sites, and that the copy touts user benefits -- not just product features.

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