Chrysler Teams up with Martha Stewart
Apr 30, 2002, 12:00 AM
Martha Stewart Living Omnimedia, Inc. and the Chrysler brand of DaimlerChrysler Corporation today announced an extensive marketing program that brings the automotive manufacturer directly in touch with MSO's consumers. In connection with this program, the Chrysler brand will be the sole advertiser for new Martha Stewart Living content about domestic road trips. The subject of domestic travel, already featured in a variety of MSO media, will now be featured even more prominently throughout MSO's properties in response to customer demand. MSO creative experts are designing road trip content to satisfy the desire of readers, viewers and online users for unique ideas and creative and helpful tips for family-oriented travel.