• Eric Goldman's Technology & Marketing Law Blog , Tuesday, September 4, 2007 1:30 PM

The four-year fight between American Blinds & Wallpaper Factory and Google over whether the search giant violated American Blinds' trademark by letting competitors buy specific keywords has ended in a settlement -- with Google as the victor.

According to attorney, law professor and blogger Eric Goldman, the settlement is a "stunning victory for Google," as the search giant isn't paying any money to settle the dispute, and American Blinds agreed to give up any further legal action if Google adheres to its current trademark policy. Goldman links to a .pdf of the actual settlement agreement, and gives other examples of companies who lost keyword-based trademark lawsuits.

Read the whole story at Eric Goldman's Technology & Marketing Law Blog »